3D Anamorphic Outdoor
Lay's Food Street 3D Experience
A bright yellow room illusion and animated Lay's pack transform a street-facing display beneath the brand's rooftop sign.
HS360 / PROJECT 04FRAME STUDY / 04Built for the real world.
01 / LIVE VIEW
02 / DETAIL
03 / COMPOSITEClientLay's
LocationS.M.C.H.S Food Street, Pakistan
Discipline3D Anamorphic Outdoor
StatusShowreel
The challenge
Making the physical canvas part of the idea.
Build a playful snack moment that stands out against an active night-time food-street setting.
The solution
Creative and technical thinking, developed together.
The reel frames the site from above and at street level, showing the pack emerging within a layered, illuminated 3D room.
Project scope
3D product animationAnamorphic environmentOutdoor screen contentBrand storytelling
