Digital Out-of-Home
KFC Outdoor Screen Campaign
KFC product and campaign visuals take over a prominent night-time outdoor screen, captured from several street viewpoints.
HS360 / PROJECT 07FRAME STUDY / 07Built for the real world.
01 / LIVE VIEW
02 / DETAIL
03 / COMPOSITEClientKFC
LocationPakistan
DisciplineDigital Out-of-Home
StatusShowreel
The challenge
Making the physical canvas part of the idea.
Make the food and pack visuals work as a bold, quick-read experience for people moving through a busy road junction.
The solution
Creative and technical thinking, developed together.
The footage alternates between close and wide views of the illuminated KFC screen, placing the bright product imagery in its real urban context.
Project scope
Digital campaign contentProduct visualsOutdoor screen adaptationBrand motion
