3D Anamorphic Outdoor
Nescafé 3D Anamorphic Billboard
A red-edged corner billboard turns a Nescafé pack and mug into a depth-driven night-time street display.
HS360 / PROJECT 06FRAME STUDY / 06Built for the real world.
01 / LIVE VIEW
02 / DETAIL
03 / COMPOSITEClientNescafé
LocationKarachi, Pakistan
Discipline3D Anamorphic Outdoor
StatusShowreel
The challenge
Making the physical canvas part of the idea.
Give a small everyday product a larger-than-life presence while keeping its packaging and message readable at a distance.
The solution
Creative and technical thinking, developed together.
The reel shows the campaign's dimensional box illusion, product movement and short copy moments on the live corner screen.
Project scope
3D product animationAnamorphic perspectiveCorner-screen contentOutdoor advertising
